Designing a press kit to position the artist for well-deserved recognition
Overview
Benjamin Carter a Caribbean- American hailing from both The Cayman Islands as a child and then to Washington DC as he grew older, is a singer-songwriter passionate about writing vulnerable music that takes everyone’s walls down including his own. Subdue Marketing was in charge of designing and creating a press kit that will allow him to position himself as a professional and recognized artist in the music industry.
Our contributions
Time frame
○ Press Kit Design
30 Days
The Artist
Overview
Zyra is a pop-music artist who needed a website to improve her professionalism in the music industry. Known for being featured on global hits such as “Say my Name” by the American electronic music duo Odesza, a website will help her to obtain more collaboration in the future, as well as more press releases.
Four pages, straight to the point. Keeping a press-kit small, it’s insuring that it’s going to be read. For this reason, Benjamin Carter’s press kit is made of a link page, an about page, a famous track page and a press release page.
ZYRA
Becoming professional, and getting the recognition of the music industry
Zyra is a pop-music artist who needed a website to improve her professionalism in the music industry. Known for being featured on global hits such as “Say my Name” by the American electronic music duo Odesza, a website will help her to obtain more collaboration in the future, as well as more press releases.
Our contributions
Time frame
○ Web Design
○ Web Development
○ Copywriting
○ Press Kit Design
45 Days
The Artist
Overview
Zyra is a pop-music artist who needed a website to improve her professionalism in the music industry. Known for being featured on global hits such as “Say my Name” by the American electronic music duo Odesza, a website will help her to obtain more collaboration in the future, as well as more press releases.
In a website, a menu is a central place that most of the visitors will see. Therefore, we had to make sure that it was representative of Zyra’s branding, with a very clear description of what someone could expect to find on every page. After multiple designs were tested, we decided to go for a full-page menu as it allow us to give a better experience for our visitors.
One of the most important pages for an artist's website is the "About" page. Indeed, it's where every visitor will click if they want to learn more about an artist they just discover. Therefore, this page had to be visual from the beginning, to give the visitors a quick idea of who Zyra is, what is her personality and her brand identity.